You can also see how this pitch came together, with the notes and research of The Antichefs idea, brand and advertising strategy available to read online.
R&D includes:
Development plan
Market Research
Idea & Concept
Target Audience
Brand & Identity
Restaurant Menus
Developing The Deck
Social Media Research
Platforms and Engagement
Have a read of our menu - it's really just to sell you our food tv show.
The pitch deck is our presentable summary of all things to do with the Antichefs' brand and concept.
What happens when you let children run a restaurant?
After reading the pitch, you can read more detail here on how we plan to market, using transmedia content, even before the show is filmed...
We're cooking up 5-star meals fit for royalty and serving them to a restaurant's worst nightmare - 5 year olds.
Our pitch deck covers most of the key points about the show and our brand. However, we have more to say about the competition and format of the show: