Development Plan

Part One - The Pitch Deck 

1. Develop the idea for the show.

2. Consider the target audience and identify the themes and subjects they would most engage with.

3. Devise a branding identity that communicates the idea of the show and resonates with the audience.

4. Further develop my logos to fit this branding identity.

5. Find a relevant font / typeface.

6. Create a website that hosts the entire pitch, consistently using the brand throughout. (to deliver)

7. Produce a PDF in the style of a restaurant menu. (to deliver)

8. Request feedback from Paul and Andy so far.

9. Make adjustments to the pitch deck and associated materials based on the feedback.

Part Two - The Advertising Strategy

1. Use the target audience research to identify platforms our audience typically interacts with.

2. Explore the content that is uploaded to these platforms that our audience might engage with. Research engagement metrics for different forms of media.

3. Find example content for similar tv shows

4. Select a target social media platform

5. Plan a schedule to upload media

6. Create a 30 second advert for social media

Before Submission

• Research with annotations

• Use underscores, hyphens, less ampersands

• You will get a receipt when you upload