The Antichefs / R&D
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A playground exploring how our advertising campaigns could be delivered.
Areas to explore
A ground-roots campaign targeting primary school age children, their parents and teachers
An Instagram image campaign featuring luxury meals made out of children's toys (lego etc)
TikTok reels of chaotic kitchen moments
Generating viral videos of Gordon Ramsay being rude (in Hells Kitchen) to children? This might be inapropriate.
Ethos
Ideally NO AI, but I recognise it as becoming more widely used in the industry whether we like it or not. It might be necessary, for the sole purpose of this university project to look into generative video or images. It would be best to not do this due to my own beliefs around the use of copyrighted material.
Video Concepts
A TikTok, POV at a restaurant, someone enters, picks from a menu and receives a plate of plastic food.
Luxury food prep video parody using toy food.
Making fancy looking meals from kids food, experiment and take photos! do an IG page and publish with assignment
Create Michellin-star dishes in lego
Who is hosting the antichefs? characters get specifics about the children, chefs, judges, presenters etc
Make silhouettes of gordon ramsey, james martin, nigella lawson, jamie oliver?
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