The Antichefs / R&D
Embedded Files
Developing the Deck
About this Page
This page explores the features of the Antichefs' pitch deck.
I need a plan! The Antichefs television show needs to stand-out from pitch to broadcast. How can my pitch appear unique compared to others within the market?
Core Features
My pitch for The Antichefs should be made up with three presentable elements:
An interactive website that holds all the information about The Antichefs.
A restuarant menu, with key facts about the show
A 30 second video teaser
The Design
The Antichefs menu should be 5 pages.
Front cover
Idea & concept
Brand identity
Target Audience & Market
The Sell, Unique Qualities, USP etc
Back cover
In the style of a fancy menu from a luxury resturant.
As you read through, turn the pages, you see more and more graffiti drawn by kids - in crayon - to help sell the theme of the show. There is references in the copy to the mess and chaos of the children in a kitchen.
Test Mockups
VESRION 1 November 2024
FRONT COVER
PAGE ONE
The font combination works well, thanks Canva. I like the iconography and colour pallette. Looks too crowded - but how will I fit all the text I need while keeping a minimalist look?
Development Screenshots
PAGE ONE
The first page (mockup to the left) should act as an introduction to the show as a whole, before diving deeper into the main concept.
PAGE TWO
I'm not sure how I am going to fit all of the idea and concept information onto one page...
There seems to be a lot of text!
Maybe bullet points would be better?
PAGE THREE
Moodboard / images that represent the concept. Spot the added no children easter-egg!
PAGE FOUR
Moodboard / images that represent the concept
PAGE FIVE
Remember the position of the page (left or right) when placing the "torn paper" elements.
This page is on the left, but the paper tear is on the right, which would be physically impossible...
The Antichefs Pitch Deck v1-3.pdfSnapshot One
Doesn't include:
market research
target audience
pre-launch campaign
The format needs adjusting and the copy needs re-writing.
Branding is mostly consistent. The crayon-graffiti elements look nice.
The design appears to drift away from being a menu and more into generic leaflet... this might be something to work on.
The pitch deck should be designed for a production house to review quickly but efficiently. They need to understand what the show is about almost immediately and keep engaged to understand the detail and why they should invest.
Less speak, more key points...
Snapshot Two
Building further on the first version.
FORMAT
Canvas offer physical printing as leaflets, magazines and bound documents.
IDEA!
Create a WebXR / AR website that can place the menu on a table, maybe use qr tracking? idk use buisness cards with just a QR code, that when scans directs to antichefs website, then enters WebXR to show a 3D version of the menu in front of the person.
Google Sites
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