The Antichefs / R&D
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Idea & Concept
About this Page
This page takes the initial idea and develops it into a pitchable television show.
The Antichefs Idea
We were split into groups decided by our favourite forms of media within the digital landscape. I was in the television group.
We were then tasked with creating ideas for a potential tv show. One member of our group suggested Michellin Star chefs cooking for 5-year-olds and the idea developed from there.
I created the name The Antichefs - I can't remeber exactly how it came to be, but I would guess it derives it's name from Masterchef and the idea that the 5-year-old children are the enemies of our star cooks.
The Initial Pitch
Once we had settled on a number of TV show ideas, I decided to pitch The Antichefs to the class. Below are the notes I wrote on my phone and read from:
Imagine we bring the world's greatest Michelin Star chefs, ask them to cook up a meal fit for royalty… and we serve it to the world's fussiest eaters: 5 year olds.
The chefs have poured their heart and soul into a dish, just to have it deconstructed by a child. Heartbreaking
After each meal the kids give their thoughts and reviews. A generation who prefer chicken nuggets may not have the best thoughts on caviar.
But we ask them to take their favourite dishes and have them learn alongside the chef to recreate the meal themselves and serve to their parents.
The best dish, as voted by the families, wins a holiday!
Presented by Gordon Ramsay
The idea was a joint winner for our group(!) and was subsequently added to the list of possible ideas to develop into a pitch deck. I chose to stick with The Antichefs as it was one that I had put thought and effort into. I don't know if it'll be the most creative choice, but there may be a lot of potential to explore within the world of The Antichefs.
Similar TV Shows
Masterchef
The obvoius comparison! Masterchef is a british cooking competitive television show, originally broadcast in the 1990s, before being revived in the 2005 (that was a good year for tv-revivals). To date, it has been running for almost 40 series, when counting Celebrity Masterchef.
Whilst devising ideas for my logo, I tried placing the letter A within a spiral circle which looked very similar to the logo for Masterchef.
put info about the look and feel of masterchef here and how i want to replicate parts of the for the antichefs
Here's an idea: could The Antichefs be pitched as a spin-off of Masterchef?
Pros:
Association with a known brand.
Masterchef already has significant following and the audience may be interested in another show within the same sphere.
An established audience may give investors more confidence in the production.
Cons
We may be limited in terms of brand identity - Masterchef has a certain image or look they might want to adhere to.
Pitching as a spin-off show might prevent us from exploring the idea further, beyond simply a spin-off.
An unsuccessful tv show may damage the reputation of Masterchef.
The Outline
THE FIRST STEP
Weeks one through four of the series showcases the first part of the competition. These episodes are broken into three parts:
Introducing The Chefs
There are four groups of children, usually siblings, friends or simply interesting pairings. Each pairing has a chef assigned to cook for them. The children will be expecting chicken nuggets or something similar.
Steps:
Chefs are brought into a fancy resturant to prepare a word-class meal. We explore their background and history.
The meal is served to children / 5 year-olds, without the chefs knowing this.
The children provide their feedback which is delivered to the kitchen.
The chefs are bought out into the dining room for the reveal
The kids then select their favourite (or least worse) meal to learn how to cook it themselves.
Educating The Children
Once the a dish has been selected, each group must work with the chef to learn how to make it. They'll be walked through the process and the nutritional and educational value between each step.
After this, they must cook it! They'll be allowed some creative freedom.
The Real Review
The parents and guardians of the children will be subjected to a blind taste test. They will score each dish based on taste and presentation. Similar to Masterchef, where the judges discuss amongst themselves each dish, the chefs will do the same. They can talk about the skills each child presented and whos meal they think will win.
The highest scoring dish will win a prize and be entered into the next step of the competition.
Audience Interaction
All recipes featured will be provided online and on social media. Reels made for Instagram and Tik-Tok can air at broadcast for those on the platforms to watch and follow the recipes. The audiences are encouraged to cook with their children and submit photos online. These can be featured in later programmes.
THE SEMI-FINAL
The winners from each week are put into a bracket and be guided by their Michelin-star chef to create a meal of their own design.
Education
The inspiration for the meals are explored. The history of where the dishes and ingredients come from is presented in a format that children can follow, but remains interesting and detailed enough for adults.
Compeititon
Like before, the dishes will be scored by presentation as well as taste. Creativity will also play a factor in the design of the dish. This time, the judges will be the three chefs who didn't help make the meal.
Two winners will be selected to enter:
THE FACE OFF
The best two pairings of children and chefs will compete to win a holiday for themselves and their parents.
Now cooking opposite eachother, in a Ramsey-esque open kitchen scenario. The children/chef pairings are given 90 minutes to prepare a three course meal while observed by their parents and guest judges.
One of those dishes (starter, main or desert) must be made entirely by the child with no outside help. The pressure is on!
The same voting rules apply, and the best dish wins the holiday.
The Chefs
These are Michellin-star chefs - known for cooking food reserved for luxury.
The Children
HOW DO WE FIND CONTESTANTS?
We send ambassadors (chefs, producers, nutritionists) to schools to find lunch-times' most fussiest eaters. Teachers and parents can advise us on who might like to feature on the tv show. We bring fun activities, cooking experiences and educational content to help generate a buzz around our brand. This can lead into promoting the show; the more exciting the activities, the more likely the children are to tell their parents about it.
AGES
As working in a kitchen, the children need to be old enough to operate basic utensils and equipment. A variety of kids aged 5 to 8 would be able to cook with guidance, appreciate some of the process and provide some entertaining insights in to the mind of a child.
GROUPS & PAIRINGS
Best friends, siblings and those with a unique dynamic would make for an entertaining show.
Heart
I beleive a television programme should be scored on how it makes you feel. Some reviews of other shows in the same sphere as The Antichefs such as Junior Bake Off mention how they cry for the children when they leave the show. Our tv programme will not shy away from exploring the emotional side of a competition - but in a way that is dignified.
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